![]() ![]() ![]() Is art not an imitation of life? What is life but death? Dada questioned all established convention and the very origins of design. Dadaists originally theorized that such a world that could descend into the mindless violence of World War I ought to have an art that reflected this state of irrationality. Dada is deconstruction run wild, and Dadaists do not worry about what is or is not Dada. What is Dada? Dada is adad? Dada? Adadadaa? What is Dada? Dada is nonsense, an unstable, poorly defined morass of liberalism and irrationality. Hannah Höch, Cut with the Dada Kitchen Knife through the Last Weimar Beer-Belly Cultural Epoch in Germany. These two logos evoke Dadaism in all respects by destroying something and rebuilding it completely new. This irony still exerts a big influence on design and art. To put it bluntly: destroy and rebuild! This provocative aesthetic was a revolt against art by the artists themselves. The idea was to explicitly reject “conventional” art and genres. In your own designs, use bright lively colors for the base, and add a washed-out effect to deafen the colors and give it that vintage look Dadaism Theo van Doesburg, Kleine Dada Soiréeĭadaism, also known as Dada, was founded in 1916 by diverse artists in Switzerland and Germany. It featured large sweeping letters that favored aesthetic and form over readability: a stark contrast to European designs of the same era, which favored minimalism and functionality. The blaxploitation aesthetic seen here was typical of 1970s poster design. The Sugar Hill and Cotton Comes to Harlem posters. This culture can be found not just in movies but in music and fashion and even diverse logo designs, such as this one by Form. Accompanied by funky music by such artists as Isaac Hayes and Curtis Mayfield, the movies brought a new lifestyle to the black community, one that encouraged black empowerment and love, backed by soulful, funky beats. Blaxploitation Superfly posterīlaxploitation was an American movie genre that had its heydey in the 1970s, with movies like Coffy, Foxy Brown and Shaft. Art Deco’s most lasting influences can be found in grandiose architecture and industrial design, so look to New York City’s Rockefeller Center, Chicago’s Mather Tower and the paintings of Tamara de Lempicka. Designs share the Bauhaus school’s fascination with form but celebrates form as a means to a “new” aesthetic, rather than trying to reconcile it with function. Art Deco reached its nadir in the 1920s and shares that era’s opulence and wastefulness. Pay particular attention to big sweeping curves, which have a luxurious quality to them. Principal elements here are a celebration of geometry and a near–fetishization of the machine. The aesthetic has been adopted by Miau and Machine for their corporate identities. His poster design Pivolo is highly representative of Art Deco. Cassandre, who became popular for his logo design for Yves Saint Laurent. Art Deco is distinguished for its stylized representation of shapes Art Deco artists seemed to use the geometric rules of architecture. Both schools share an elegance of form, sparsity of material and strength of color. For inspiration, look at Wes Anderson’s films, especially The Royal Tenenbaums, which make extensive use of Bauhaus’ Futura font and have a modernist aesthetic.Īrt Deco began parallel to Bauhaus in the 1920s but originated in Paris. Red and black are favored colors some goofing around in Illustrator should yield the right washed-out shades. These designs stick out in your mind because of their lack of ornamentation and beautiful, brutal simplicity. According to the aesthetic, designs should be simple, daring, bold and uncomplicated. Paul Klee, Castle and Sunįrom an artistic standpoint, Bauhaus shares elements with Russia’s constructiveness movement in its simplicity and boldness. This static minimalism changed everything and can still be found in design today, such as in the logos of Faboo Taboo and Axion. One basic idea of the Bauhaus was to remove everything superfluous and break a design down to its essential elements. More of a lifestyle than a school, Bauhaus was based on the static rules of Art Deco. In 1919, the Bauhaus school was founded in Weimar Germany. Have a look, see how logo design works and maybe even draw inspiration for your own creativity. You may be surprised by how easily these colors, shapes and strokes can be adapted to logo design. In this article, we look at modern art movements and a series of diverse logos inspired by those movements. But knowing where all of these designs, fonts and creative elements have come from is also good. It’s always nice to go to a bookstore, grab a book of logo designs, sit down, inhale that new book smell and absorb the goodness.
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